BUSE Bachelor of Business Studies Honours degree in Marketing
Entry Requirements
To qualify for normal entry into the Bachelor of Business Studies (Honours) degree in Marketing at Bindura University of Science Education, prospective students, in addition to satisfying the minimum conditions prescribed under the General Regulations, must
- Have obtained at least five ‘O’ Level subjects including English Language and Mathematics passed with a Grade C or better,
- Have obtained one A’ level commercial subject (Accounting, Economics, Mathematics, Computer Science, Business Studies And Geography) plus any other A’ level subject
NB: Special or Mature Entry admissions shall be in accordance with the General Regulations.
Programme Structure
Part I
Code Description
AC101 Financial Accounting 1A
AC102 Business Law
AC107 Financial Accounting 1B
HS101 HIV/AIDS Education
BS101 Business Administration
BS102 Quantitative Analysis for Business 1
BS103 Business Communication
BS112 Principles Of Marketing 1
BS113 Principles Of Marketing 2
BS109 Company Law
CS101 Introduction to Computer Science
EC101 Economics Principles 1
EC107 Economics Principles 2
PC108 Citizenship Education
PC103 Communication Skills
Foreign Language: French 1(PS102) or Chinese 1
PART II
Code Description
BS201 Quantitative Analysis for Business 2
BS206 Management 1
BS207 Consumer & Buyer Behavior
BS208 Marketing Research
BS209 Research Methods
BS212 Management 2
BS214 Public Relations
BS216 International Marketing
BS222 Entrepreneurship
BS223 Marketing Communication
BS 228 Sales Management
BS 230 Retail Management
BS 231 Financial Aspects of Marketing
BS 232 Marketing Information Systems
Foreign language: French 2 (PS 204) or Chinese 2
PART III
Code Description
BS300 Industrial Attachment
BS301 Research Project
Part IV
Code Description
BS403 International Business Management
BS404 Supply Chain Management
BS407 Project management
BS408 Information Systems 2
BS410 Corporate Governance
BS425 Services Marketing
BS426 E-Commerce
BS427 Strategic Marketing
BS429 Business To Business Marketing
BS 433 Social Marketing
BS 434 Green Marketing
BS 435 Brand Management
BS 436 Product Management
BS 437 Commodities Marketing
BS 438 Customer Relationship Management
Admission to Examinations
To be admitted to the examination for each course, a student must have attained a minimum score of 40% in the coursework.
Assessment of Candidates
All courses shall be assessed through coursework assessment and a formal written examination.
- Each course will have a coursework component. The weightings of the Coursework and examination shall be 30% and 70% of the final assessment, respectively.
- Each course shall be formally assessed through a two or three hour written examination at the end of the appropriate semester
The assessment of Industrial Attachment shall require that a Panel of Examiners from the department determine, for each student, a coursework assessment mark, a final mark for student’s quarterly reports, and an overall mark. The Industrial Attachment mark would be based on;
- The student’s Industrial or Organization supervisor(s) assessment reports (4 credits)
- Assessment visits made by the student’s supervisor(s) to the Industry or Organization of attachment (4 credits), and the student’s Industrial Training reports submitted to the student’s university supervisor (8 credits).
The assessment of a Project Course shall be based on a dissertation submitted at a date
determined by the Departmental Board. Students shall be notified of this date at the beginning of the Course. Students may be required to present a seminar based on their projects, or to attend an oral examination on their respective projects.
The dissertation must be submitted on or before the due date. The student will submit two loose bound copies of the dissertation to the relevant department.
Two examiners will normally mark the dissertation
Determination of Results
For each course and student, the Departmental Panel of Examiners shall determine a final mark and whether that student has passed that course.
Each Departmental Panel shall submit, for each course under its control and for each student enrolled in that course, the final mark and the result to the University Board of Examiners
Awarding and Classification of the Degree
To be eligible for the award of a Bachelor of Business Studies (Honours) degree in
Marketing, a student must have:
- Accumulated a minimum of 160 credits and
- Passed all core courses in the Programme.
The degree shall be classified using the results of ten courses in each part, including all
core courses, which give the student the highest score. For Part III, the classification shall be based on the Industrial Attachment and Research Project marks only. The weighting shall be as follows:
Part I = 20%
Part II = 30%
Part III = 20%
Part IV = 30%
Publication of Results
Results shall be published in accordance with the provisions of the General Regulations.
Syllabuses
Detailed syllabuses of the Bachelor of Business Studies (Honours) degree in Marketing have been lodged with the Senior Assistant Registrar in the Faculty of Commerce.
