Design Academy of Fashion Vision And Mission
About DAF
Launched in 1999, the Design Academy of Fashion has quickly become one of the top Fashion schools in South Africa. Founded by Daphne Treadaway, it was bought in 2006 by Bianca Fobian and Suzanne Aldridge.
A vision for continued excellence and a contemporary approach to education has seen the Academy grow in leaps and bounds.
Our Values
HUMAN-CENTRED
At the core of our values, our human-centred approach focuses on welfare, respect and drives our design process through empathy.
INNOVATION
By celebrating imagination, we strive to find new ways of thinking and developed design solutions.
HAPPINESS
When we have a positive mindset, productivity, creativity and engagement improve.
GROWTH
By taking responsibility for growth in all areas of our lives, we become more resilient, adaptable and responsible members of society.
SUSTAINABILITY
By identifying and acting with environmental and social purpose we can positively impact and add long term value to those around us.
CREATIVE EXPRESSION
Create a culture of re-inventing the future by supporting the next generation as they realise their full creative abilities. Focusing on the heart and mind of the designer.
COLLABORATION
Collaboration with students, faculty, other institutions and industry.
Our Mission
To provide quality education and training, conducive to the optimal development of each student by ensuring individual attention and commitment to learners, in order to maximise their unique potential and equip them to enter the fashion industry in any fashion field with confidence, expert knowledge and skills.
ENGAGE THE WORLD THROUGH DESIGN
Our Vision
The leading creative participant in private fashion education is dedicated to transforming and developing Africa’s creative capital.
Our Approach
We drive a focus on the heart and mind of the designer. Our curriculum is
built around a process of delving into “who am I”, “who are you”, and “who are
we”. As we engage with ourselves and the world around us. We are able to
design with relevance and empathy.
built around a process of delving into “who am I”, “who are you”, and “who are
we”. As we engage with ourselves and the world around us. We are able to
design with relevance and empathy.
IN ORDER TO CONTRIBUTE TO THE WORLD, WE NEED TO UNDERSTAND OURSELVES FIRST.
We encourage a culture of higher goals and ideals across all areas of life.
Through creating an environment of growth with innovative forms of learning
that engage in open and respectful engagements.
Through creating an environment of growth with innovative forms of learning
that engage in open and respectful engagements.
QUICK LINKS
Design Academy of Fashion Online Application 2024 – 2025
Design Academy of Fashion Values
Design Academy of Fashion Vision And Mission