Red and Yellow School BA Visual Communication

APPLICATIONS OPEN FOR 2023

ABOUT THE DEGREE PROGRAMME

In an increasingly visual world, visual thinkers and communicators thrive. Our BA degree in Visual Communication is a 3-year full time, face to face programme where you’ll walk away with an internationally recognised qualification and a highly competitive portfolio that will grant you access to higher levels of learning or open the doors to the industry.
Unlike a typical graphic design degree, the course is highly practical and you’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography and Digital Design, from first-year which gives you a strong background in each and enables you to confidently choose a major and one minor subject in the second year followed by just focusing on a your major in third year, creating a highly specialised portfolio. The theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
Practical component: You will work hard, have fun and make lasting friends. You’ll gain a wealth of real-world, practical experience, and the theory and practical skills to back your creative genius. Industry-relevant practical projects coupled with theory and skills-based learning is what you’ll work on with one-on-one interaction with experienced lecturers. Guest speakers from the industry and a work-integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.
Theoretical component: 3 years of Marketing Communications and Visual Studies provides the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.
Here are a few key benefits/learning outcomes

• Get equipped with the design thinking and skills to be a Graphic Designer, Art Director, Illustrator or Digital Designer
• Learn the necessary software (Adobe Photoshop, Illustrator, InDesign and more of the Adobe Creative Cloud Suite), illustration, presentation and time-management skills
• Apply these skills in the execution of a series of digital and print design media
• As you work through your projects, you will compile an interactive PDF portfolio, which will help you get the creative career you’re looking for

Application Requirements
A valid National Senior Certificate with degree endorsement / a Bachelor’s pass, Visual Art and/or Design as a subject are advantageous but not required.